At Waddell & Reed, we make an investment in your independence.
We believe that entrepreneurial advisors – people like you – will drive the future of our industry. As you consider your options, we want you to know that Waddell & Reed not only offers what you’re looking for, but we do so with a level of personal support that sets us apart.
In a commoditized broker/dealer world, we believe we provide a uniquely flexible and supportive business model that provides advisors, and their clients, the opportunity to optimize their success. To that end, we offer:
- An advisor-focused and client-centric culture
- A seamless transition to get you up and running
- Comprehensive rewards that affirm your worth
- A complete product offering to satisfy your clients' complex needs
- A broad spectrum of technology to streamline your practice
- The customized support you need to grow your business



